Eventhough online traffic generation strategies are constantly changing, over the past several years a single thing has grown in popularity, videos. Recent studies prove conclusively that video has the power to move people into action. And when we are talking movie, YouTube stands head and shoulders above the rest.
Here we will outline two strategies that can be used to market a business or website. These strategies outstanding marketing vehicles for both online and offline businesses. Best of all, if put to use right these strategies can create floods of free targeted traffic.
It’s said that video converts more sales than static websites? In fact , clips produce results 300% better than static websites. There is a reason why The major search engines paid 1 . 6 billion for YouTube. They saw and even capitalized on the trend, the trend of video marketing.
Let’s see how critiques taking advantage of this amazing marketing strategy for your business.
What it takes to YouTube
Anyone that has a video camera can post a video on YouTube. However , if your goal is to on YouTube to gain free targeted traffic, there are three things you need to try to remember. Those things are educate, entertain, and inspire.
Let’s look at each of these and watch how educate, entertain, and inspire can flood your business with prepared buy prospects. Realize that you don’t need to use all three strategies at once to find results. But if you can muster the creativity to use all three, tell them do so. Creativity when it comes to online video marketing is worth its weight on gold.
1) Educate: Your business solves a problem. In fact , your business in all probability solves several problems. Identify those problems and articulate them in a video clip. Some of the most viewed videos on YouTube are education videos. When using the “educate” opinion, start by identifying as many different problems that your business can solve. Prioritize the problems based on your prospective buyers need’s. Then create man or women videos based on articulating the problem and presenting your business as the choice.
2) Entertain: People want to be entertained. People like to pass out fun videos. This is known as the “viral” effect. One entertaining online video can get millions of hits within days. Has happened, is happening, and often will continue to happen for those people that are creative enough. What type of comical spin can you put on your business? Sometimes a short, catchy video will captivate more than a lengthy one. I occasionally post what I plan to call youtube intro videos.
3) Inspire: Inspirational videos are very preferred on YouTube. Inspirational videos can come in many different variations. Testimonials, positive encouragement, negative inspiration, and lots more, all can fit into the inspirational category. Inspirational videos are very effective in getting people to act. How can you tow on the heart strings of your prospects? Go back to when you identified problems and outline the emotions these problems affect. Create videos that convey these emotions to the forefront. Here is an example from an offline online business. The owner of this business runs a “Designated Driver Service. ” To observe some highly effective examples go to YouTube and search “getuhomesafe. lunch break
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